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CES 2015: cutting through the hype (Part 3)
In order to cut through the headlines and specsheets, I’ve been looking at which products seem to promise valuable propositions against the genuine consumer needs we’ve defined in our bank of consumer...
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Personalise Now! : The People’s Perspective
Michael Agnew – @mic_aggers Brands should go slow when incorporating personalisation: acceptance from cautious customers is often contingent on an existing relationship (as in the case of loyalty...
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Personalise Now! : Please Pay Here
Will Seymour – @SeymourFuture Last week, at Future Foundation’s Personalise Now! event, I spent some time looking at the future of payments. Contactless cards, biometric authentification, Bitcoin, and...
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Personalised smartphones are coming in 2016
Your next smartphone could be running a chip designed to learn your preferences and make your life more personalised Will Seymour – @SeymourFuture I like to keep an eye on the big tech events of the...
View ArticleCCA Futures Programme 2015 – The future of complaints management
This blog post originally appeared on the CCA website. The original post can be found here. This week’s blog has been penned by Melanie Howard, leading futures expert and Chair of the Future Foundation...
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The Future of Social is Private, says SXSW panel
As we know, SXSW is a pretty confusing mesh of every aspect of life and – by definition – every aspect of social. Day 3 and #SXSW2015 has already exceeded 10 million interactions. Here is a quick guide...
View ArticleBrands for GenZ: Trending with teens at SXSW.
Brands for GenZ: Conversations with Digital Natives One of my top SXSW sessions was ‘Conversations with Digital Natives’. David Polinchock, Director of Marketing at AT&T hosted a panel with two 13...
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Best Smartwatch in the World?
Will Seymour – @SeymourFuture The Best Smartwatch in the World? The reviews are in! Journalists and tech commentators around the world have now spent a week wearing Apple’s forthcoming Watch, and their...
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Home of the Future – A Future Foundation and Hiscox report
The Home of the Future Report; written by Future Foundation and commissioned by Hiscox, examines what the next ten years in the home will look and feel like. Click the image below to download the full...
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Festival Season 2015 is Smarter Than Ever
Michael Agnew For the first time in 5 years I took my smartphone to Glastonbury. For me the camp-in music festival has been until now the last bastion of digital detox, completely removed from reality...
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